Web 2.0 Services

Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, secure information sharing, collaboration and functionality of the web.

Social Networking focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail, instant messaging, social networking sites, video sharing, blogs and podcasting.

Social Networking has created new ways to communicate and share information. Social networking websites are being used regularly by millions of people, and it now seems that social networking will be an enduring part of everyday life. Popular sites include MySpace, Facebook, Squidoo, YouTube, Twitter, Blogger and Word Press.

Businesses use social networking to discuss their products and services, announce new products and services as well as receive feedback from their clients and prospective clients. Many companies also use video to give more information about a specific product or service.

Examples of Web 2.0 would include:

• Using video to demonstrate how your steam cleaner works and its benefits.
• Putting up a powerpoint presentation in video form discussing what your services are.
• Adding audio to your website, where you as an owner welcome people to your website an briefly discuss your company's products or services.